Cookie Policy
Last updated: 7 September 2026
The short version
No analytics or advertising cookies are set on this site until you agree to them. If you decline, none are set at all and the site works exactly the same. You can change your choice at any time using the cookie settings link in the footer.
What cookies are
Cookies are small files stored on your device by a website. Similar technologies such as pixels, tags and browser storage do the same job. Where this policy says "cookies", it covers all of them.
The categories we use
Strictly necessary
These are needed for the site to function. On this site that means a single record of your cookie choice. Under the Privacy and Electronic Communications Regulations these do not require your consent, and they cannot be switched off.
Analytics
Google Analytics, which tells us which pages are read and how people arrive. Only set if you agree.
Advertising
Google Ads, LinkedIn, Microsoft Advertising and ChatGPT Ads, which let us measure which adverts lead to enquiries. Only set if you agree.
Cookies used on this site
This table lists cookies set once you have given consent. Names and durations are set by the providers and can change.
| Cookie | Set by | Purpose | Duration | Category |
|---|---|---|---|---|
ecs_consent | ECS (this site) | Remembers your cookie choices so you are not asked again. | 12 months | Strictly necessary |
_ga, _ga_* | Google Analytics | Distinguishes visitors and sessions so we can see which pages are read. | Up to 2 years | Analytics |
_gcl_* | Google Ads | Records whether an advert led to an enquiry. | Up to 90 days | Advertising |
li_sugr, bcookie, lidc | Measures LinkedIn advertising and builds audiences. | Up to 2 years | Advertising | |
_uetsid, _uetvid | Microsoft Advertising | Measures Bing advertising performance. | Up to 13 months | Advertising |
OpenAI advertising pixel | OpenAI | Measures ChatGPT advertising performance. | See OpenAI documentation | Advertising |
Other services
Google Search Console and Ahrefs. We use these to monitor how the site performs in search. Neither sets cookies on your device when you visit.
YouTube. The Connect page carries a video. The player is not loaded and no contact is made with YouTube until you press play. If you do, YouTube may set cookies under its own terms.
Fonts. Typefaces are served from our own domain, so no request is made to Google Fonts and your IP address is not shared for that purpose.
Changing your mind
Use the cookie settings link in the footer at any time. Withdrawing consent is as straightforward as giving it. You can also clear cookies through your browser settings.
Contact
Questions about this policy: service@ecs-uk.com or 01937 206490.